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By Rachel Rudd
Why Rudds Wellies?
As the founder of Rudds Wellies, I often get a look of puzzlement when people ask what I do. Explaining I design and own a wellington boot brand is usually followed by the ultimate question. Why?
I think most people expect me to say I am a footwear designer and a dedicated follower of fashion, which for those that know me and see me daily, know that I’m a jeans and black top kinda girl.
However, what I do love is trying to find solutions to problems and what I dislike most is buying something that isn’t value for money. This is where the story of Rudds Wellies began.
I love the outdoors, and since moving to Salcombe in beautiful south Devon I have come to love walking more than ever. However, my biggest disappointment was always my wellies. Although I had spent a lot of money on numerous pairs assuming I had bought the best, they were invariably cold, hard, had no foot support and split before the winter was out. So, the seed was sewn.
Could I craft a wellington boot that would work and create a welly that was fit for purpose?
That was in August 2014 and after extensive research, development and trials, “Riding Rudds”, the first Rudds Wellies aimed at horse riders, were launched in October 2016 at HOYs with great success. We had designed a wellington boot that would resist urine and manure, was safe to ride in and carried a 12-month non-split guarantee.
It has been quite a journey to get here, but when I hear customer feedback telling me they are the most comfortable and the best wellies they have owned, it honestly fills me with joy and spurs me on to research and develop the next range of lifestyle wellies. These will include the farming country boot and sailing boot that we are venturing into next.
If you would like to join me on the Rudds Journey then please sign up to the newsletter and please come say hello as Rudds Wellies go on tour. Dates and locations can be found on the events page of the website and on our facebook page.
Thank you for all your support.
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