Our family moved to beautiful Salcombe, Devon five years ago. The difference from the city where we lived previously could not have been more contrasting. Quickly we found ourselves wearing wellies every day.

More times than not our wellies were cold, uncomfortable and splitting on pressure areas.

This became a bugbear. Price did not seem to tally with quality.

One day I decided I’d had enough. The day job had lost its appeal and yet another pair of wellies, costing £140, had sprung a leak after only 3 months.

I was setting out on my own. Wanting to make a difference. I relayed my idea and reasons to my husband. His response was polite, with a pinch of surprise and a dollop of dismay!

That was it. 18 months were spent researching, asking questions, developing, questioning, sampling and testing. Finally, after a full 12 months trialing, Rudds were born.

We meet lots of seasoned welly experts at shows and events, often they’re frustrated, as we were, by poor quality. A need for function over fashion.

Others, alas, gave up moons ago, wellies were no longer on their radar, despite need.

Dog walkers, horse-riders, yard workers and the simply curious visit our exhibition stand. After slipping into Rudds, key areas of concern are quickly addressed.


  • Wide Calf

The Big Issue! Many have given up on the idea of owning wellies because they have a wide calf, or THINK they have a wide calf.

Fashion wellies with narrow leg-width now seems standard – great if you’re a size 6 with skinny jeggings wearing wellies once a year at Glastonbury, but not much use walking dogs or mucking-out in waterproofs every single day.

Rudds have therefore designed a wider-than-average gusset. This makes them easy to get on and off and enough room to tuck-in trousers – otherwise it’s really not a good look at all!

We wanted a boot that would look great and fit comfortably on legs of all shapes and sizes, without being floppy on top.

Wide Calf Boots

  • Flat Feet

Most wellies have poor in-steps or none at all, causing the foot to extend and potential for a whole host of other problems. Foot support was central to our design.

Rudds Wellies offer arch support, a triple-shock absorbing heel and a boot that both supports and keeps the foot in place. That’s why our wellies feel so different.

  • Comfort

Why so many wellies were so uncomfortable was a mystery to us. We invested much time and effort ensuring support and warmth and extra cushioning.

Numerous owners have commented how foot problems, such as plantar fasciitis, have been noticeably alleviated wearing Rudds Wellies.

The sheer relief to those who try our wellies for the first time is a constant source of inspiration. Comfort is our commitment.

  • Warmth

How often do we automatically reach for our big, thick welly socks?

Mostly this is to compensate for comfort, cold but more often than not, both. The result is usually sweaty, itchy feet.

Rudds are 3mm Neoprene-lined throughout but are also fully insulated under the insole. No need for thick socks anymore.

Warm Boots

  • Splitting

Reasons are a-plenty why wellies split. We all walk differently, in varying terrains, exposing our boots to all sorts of acids and gunk.

Lack of comfort and foot support can see the foot ‘swim’ around inside the boot. This adds pressure to areas it otherwise wouldn’t and shouldn’t. The result is usually damaged boots, damaged feet and damaged pride.

In addition to this Rudds developed a formula to make our wellies resistant to typical barnyard acids. Often this can be a reason why rubber boots dry and crack. A simple rinse under the tap should be all that’s required. Rudds commit to a one year non-split guarantee.

  • Grip

As we walk regularly as a family we found poor grip an annoyance, especially on wet slopes.

The kids would run down a hill with wild abandon. Mum and Dad would shuffle down sideways to avoid embarrassment and inevitable injury.

It was time to get a grip! We spent weeks researching the difference between certain treads. The pros and cons.

Treads often fill with mud and grip lost in an instant. So, we developed our own unique sole, creating a suction between the boot and the ground. There are no wide channels for mud to gather.

In the yard and muddy fields we find the sole grip on Rudds far outweighs those on other boots we have owned in the past.

Wellies with good grip

We will be adding an FAQ page to our website answering such questions. We really value your feedback. Any questions you think require addition please let us know either on social, email or phone. You’re the difference. We depend on your valued input.